Slumberdown Appoints McCann to Improve the Nation's Sleep

McCann Leeds has been appointed by bedding specialist Slumberdown to raise awareness of the brand and educate people on the importance of better bedding in relation to achieving better rest.

British brand Slumberdown produces a range of quality bedding, including duvets and pillows, with the aim of helping people to get a better night’s sleep.

With a business ambition to increase the importance and value of the category as well as its own position in the market, Slumberdown has tasked McCann with building the brand to make it the unquestionable choice for consumers.

Anjna Mistry, Senior Marketing Manager from Slumberdown commented: “We are very excited in building a strategic partnership with McCann as we start our ambitious journey to help consumers enjoy a better night’s sleep, whilst reinvigorating the overall category and delivering the long-term brand growth.”

McCann Leeds' approach will see them help the nation to change their bedding behaviours through brand and sales activation combined with hard hitting PR and social activity to deliver increased brand awareness.