McCann strikes Gold for professional development

Published on April 26, 2022

We are delighted to announce that we have been awarded CPD Gold by the IPA for our outstanding professional development opportunities over the last 12 months.

The IPA CPD Gold scheme recognises and rewards agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry enhancing clients’ brands and agencies’ worth as a result.

CEO Dean Lovett said: “This is a huge accolade for us. Building a strong learning culture that supports real business objectives, as well as supporting the professional and personal development of our employees is a priority for us.

“Thanks to our people, we have overcome the challenges of the last two years and the business is in a very strong position. Through this continued focus on our people, and their place within our business, we’ve been able to further improve the CPD opportunities available to them – such as our annual Day for Meaning where employees come together to create plans to improve conscious inclusion across our offices and enhance company culture.”

McCann Birmingham, part of McCann Central, is one of just 35 agencies UK-wide to receive the CPD Gold accreditation. Those applying for the award must demonstrate that CPD lies at the heart of their business, building a strong learning culture, in support of real business objectives and the development of employees professionally and personally.

Dean added: “This is also an award for all employees. Their commitment to learning as well as personal and professional development through a very challenging period is really impressive.”