McCann Named Most Effective Agency Network in Europe

For the second year running, McCann Worldgroup has been named the #1 network for effectiveness in Europe in the 2020 WARC Effective 100 rankings. The WARC Rankings are a global index of creative, effective and media excellence in advertising.

Pablo Walker, President, Europe, said, "Our uniquely consistent dominance in creative and strategic excellence in this region is testament to the power of our ability to create strategically-driven creative work for a range of clients from global to regional to local. This is thanks to both these fantastic and brave client partners and the unique collaboration across our regional strategic and creative leadership teams to create meaningful and effective brands.”

Harjot Singh, Chief Strategy Officer, McCann Worldgroup, Europe said: “It is a huge accomplishment to get this recognition in the first place. Winning for the second consecutive year is even more amazing. This unprecedented record is an outcome of the individual and collective leadership and brilliance of our strategic teams across this region and the deep partnerships forged with our clients to help brands play a meaningful role in people lives.”

McCann clients that were cited in the WARC rankings of the 100 most creatively effective campaigns included, Coca-Cola, Microsoft, Xbox, Aldi and IKEA.

The 2020 WARC recognition continues McCann’ Worldgroup’s dominant performance in creative and effectiveness awards across the region. McCann Worldgroup was, just last week, named EMEA Agency Network of the Year 2019 (for the 2nd year in a row) in Campaign’s European rankings. In addition it has garnered a host of awards including: Cannes EMEA Network of the Year 2019; Effie’s European Network of the Year 2017, 2018, 2019; Euro Effie’s Network of the Year 2019; EPICA European Network of the Year 2019; Golden Drum Network of the Year 2016, 2017, 2018, 2019; and IPA Most Effective European Network of the Year 2018.