Bringing you closer

With c2c’s direct line between London and Southend, adventure is closer than you think. It makes it easy to go from cockles to couture, from crowds to carousels, from city to coast and back again.

While everyone on the coast knows the name c2c, Londoners aren’t so familiar with the rail company that goes direct from the capital to the coast (via Leigh-on-Sea – the ‘happiest place in Britain’). So we raised awareness with some fresh new work that shouts our message from the rooftops: this is a quick, affordable way to have a new adventure. The results speak for themselves: over a million new passengers travelled with c2c compared to a year before.