Sunseeker is more than a market leader. It defines the luxury, high-performance motor yacht segment. In recent years however, Sunseeker’s market position has needed redefining in order to engage a new generation of luxury consumers - individuals for whom anything is attainable. Luxury to them is not about having more, it’s about experiencing and achieving more.
Our creative platform, ‘Seek More’, has encouraged the brand to consistently deliver more, and has inspired customers to believe that with Sunseeker, they can experience more.
To date, this transformational positioning has been rolled out across digital platforms (including design and build of the brand website: www.sunseeker.com), brochure-ware, experiential, social media and distributor engagement.